Project Details
Visual strategy
Brand identity
Creative direction
Event planning
Experience design
Overview
As part of our sponsorship and partnership with ReWired Recovery Foundation, we helped level up SoberFest ’24 and ’25 to help transform the event into a more visible, recognisable, and professionally presented festival experience.
When we first got involved, the opportunity felt bigger than promoting an event. Recovery deserved a stage. It deserved visibility. It deserved the same energy, excitement, and cultural relevance people expect from any great festival.
Over two years, we helped shape nearly every aspect of how SoberFest showed up in the world. From posters, merchandise, advertising, and social media to stage graphics, signage, sponsor materials, wristbands, passes, tents, and on-site experiences, the work touched hundreds of moments across the attendee journey.
The identity embraced colour, optimism, music, and community. Recovery became something visible. Something people could celebrate publicly. Something people wanted to be part of.
As the festival grew, so did its reach. Bigger artists, bigger crowds, and greater awareness. More support for the programs helping people access treatment and recovery throughout our region.
