Project Details
Visual strategy
Visual identity
Creative direction
Event planning
Overview
ReWired Recovery Foundation helps people access treatment, support, and connection on the path to recovery.
We sponsored a major brand refresh for ReWired, working closely with the Board to peel back the layers and get clear on the story underneath: what the organization stands for, who it serves, why the work matters, and where it was ready to go next.
From there, we built a complete identity system designed to put ReWired on the map as a charity and give the organization a stronger platform for growth. The work included strategy, identity, voice, photography direction, campaign language, and a full brand book, all shaped around connection, pathways, and change.
That same thinking carried into ReWired’s public-facing events, including SoberFest, their signature event, and a Gatsby-inspired identity for their New Year’s Eve gala. Each piece gave the organization another way to build awareness, rally support, and bring people into the mission.
The result is a charity brand with weight behind it. Clear enough to build trust, strong enough to support expansion, and human enough to hold the real work of recovery.
