VICA approached us to build out the identity for this important project in 2022. We worked with them to prepare the concept overview, and bring it to life in a number of ways.

INDUSTRY ALIGNMENT

We took inspiration from the construction industry’s well-rooted safety colours to create an underlying message of safety, familiarity and trust.

BUILT TO EXPRESS

The identity was brought to life in a number of ways to bring important resources to people who need them. The strategy and messaging here were built around safe and responsible consumption to prevent and reduce harm.

TAGLINES, ADS, CAMPAIGNS

We worked with the VICA team to create a series of billboards that could extend to digital and print scenarios to get the message in front of people who need it. We chose specific wording and built them out with a dual colour focus to carry on the themes of safety and industry alignment.