Reuben Butterfield
Brand Director.
Father. Builder.
About Me
I create and co-create things and have been since I was about 15 years old. For a while, it was food while working in many great restaurants. For about a decade it was landscapes and gardens. And for the last 15 years or so, it’s been brands and businesses, and everything that fits under those umbrellas: Strategy, design, coaching, marketing, growth, technical implementation, and more.
I love what I do, and wouldn’t trade it for the world.
At a Glance
since 19
in 2014.
Round 3
Island
the beauty
a way
hands-on
Recent Projects
A collection of some of the recent projects I’ve been involved in creating.
Random Stuff
Boards, community projects, random side quests, and a few things I’ve said F yes to over the years.
(1)
SOBERFEST
2024 & 2025
My team and I got involved here in a massive way as SoberFest was leveling things up in 2024. We created a top-down identity system for the festival as a whole, coordinated media teams, and supported significant growth in the festival attendance and experience. We provided hundreds of hours of value across the two years we were involved.
(2)
REWIRED RECOVERY
2024 & 2025
The parent organisation bringing SoberFest to life was ReWired Recovery. I worked with ReWired to rollout a new brand identity and strategy that positioned the organisation to address the missing middle in the recovery space. This was meaningful and important work to me, and remains near and dear to my heart.
(3)
VARIOUS
2002 to 2026
I believe we get out what we put in this life, and I generally try to create more energy than I consume. Volunteering, sitting on boards and creating organisations to give back to the communities and industries I’m in has always been important to me. Over the years, I’ve been on boards in the irrigation industry, landscape industry, construction industry, and have been a judge and volunteer for a number of marketing shows, competitions and awards.
Background
Now
Founder & Brand Director
Feb. 2026 to Present
As I write this, it’s September 2026. We’ve had a wild year of rolling out our new brand with a fresh start. We’re about to enter into a significant growth phase as we create our roadmap to move forward over the coming months and into 2027. All of it circles around identity design and strategic growth for this business and the great people it serves.
mBrand
Founder & Brand Director
2014 to 2026
There comes a time where a chapter has to end. Before that however, mBrand had a beautiful journey for over a decade and was the place I learned that I am most passionate about design and growth and working with founders, entrepreneurs and small teams to help bring great things into this world.
Earlier
Founder & Operator
2001 to 2014
Web and tech were woven into what I was doing in other ways for these years as I had businesses in the landscape and irrigation space. I loved working outdoors, sweating daily and building cool projects all around Victoria.
Every mistake one can make, I probably made it in these years. And I wouldn’t change a thing.
Articles, pieces & podcasts
Forward is here.
Craft The Exceptional
Sit, watch, and design for what really matters.
Gear with purpose, clothing with conscience.
What’s Taking Up My Time Lately
Where my focus is now and what’s next.
Round 3 is ready to grow, and I’m so excited to lean into it. Writing this, I’m building the engine and plotting the course, growing the team and quieting the noise, the doubt and the bs that gets in the way daily.
I’m also raising two teenagers, planning a book, and generally trying to stay healthy and fit.
Based on Vancouver Island, BC. Working with people pretty much everywhere. If there’s a reason we should know each other, say hello.