Love & Peas
Project Details: Visual strategy, Visual identity, Packaging, Labels & stickers, Menu design, Website design, build & hosting
Overview
Pure Lovin’ already had a kitchen and a small production facility behind their chocolate shop in Victoria. That put them in a rare position to make vegan and gluten-free food properly, so they went for it. Love & Peas was the result: plant-forward meals, sauces and soups made in house, and an allergen-friendly menu built on care for animals and sustainability.
They wanted a brand as honest as the food. Clean, light and modern, with a little play because of the name, but not too much.
The name led the way. We shaped a pea plant into the ampersand so it links the two words in the wordmark. Kale Green, Pea Green and Tofu White keep the palette fresh and grounded, and a simple type pairing lets the food do the talking.
From there we carried the Love & Peas brand identity across everything that leaves the kitchen: stickers, stamps and labels for packaging, a menu trifold, and a website we designed, built and ongoing hosting.
As the kitchen has grown from lunch delivery into take and bake and catering, the brand has grown with it.
