These are projects we created for ourselves to deepen into some new areas of what we do and open up new channels to bring to life what we do. Reinvent.ID and Reinvent.Coach are an entirely new approach to shaping what we do.

THE CONCEPT

We needed something that embodied messaging of simplicity, elegance and a modern approach to identity design, brand strategy and coaching all rolled into one. The focus is on connecting the visuals to the messaging that “Rebranding won’t cut it. Reinvention is necessary.”

BRINGING IT TO LIFE!

The Reinvent identities were designed to come to life in a number of ways from websites to social media to wearable gear, workbooks, presentations, and more.

INTENTIONAL USE OF COLOUR

Our approach for colour was to keep things built on a base of black and white, and pair in gradients to give it all a modern vibe.

MORE THAN AN IDENTITY SYSTEM

Because this is our own project, we had the opportunity to go a little deeper than we might normally. We explored program and offering design, productizing the service offering, and building out the full engagement and customer experience.