Dyan Triffo Personal Brand

Overview

History, perspective, personality, essence and purpose. A personal brand identity needs to hold it all and be deeply reflective of how an individual shows up and moves in the world. The connection between the individual and the identity is more important than ever. Dyan Triffo needed something to bring her experience and passions to life, without being overly attached to any one specific piece.

Her career path runs from Harvard Law to investment banking. Today she puts her time, experience and resources into empowering women. She’s CEO and co-founder of Reach Pleasure and incoming Chair (2027-2028) of the Nobel Women’s Initiative Philanthropy Circle, and her work takes her to human rights conferences, delegations and speaking stages around the world.

Four words captured her essence: Sharp, Playful, Generous and Provocative. Each one is equally true, so we built an identity where all four take a turn. Her name stays steady in a calm wordmark, and four feature typefaces rotate through the lead letter across her logo animation, patterns, business cards, bio one-pager and website.

Black and white, softened with ivory, sand and sage to bring warm, human elements to the mix and give her photography room to bring some energy.

www.dyantriffo.com