Project Details
Visual strategy
Visual identity
Creative direction
Stationery design
Overview
GutterKing had earned a strong reputation through quality work, attention to detail, and a commitment to doing things properly. They needed an identity to keep pace with the reputation.
We partnered with the team to create an identity that reflected the professionalism of the business and the standard of work happening on site every day. The new system brings clarity, consistency, and confidence across everything from vehicles and apparel to signage, business cards, and digital touchpoints.
The visual language takes cues from the industry itself. Strong forms, clean lines, and a straightforward approach that feels dependable and built to last. A refined colour palette and custom icon create a recognizable presence while supporting the company’s growth into new markets and services.
That same thinking carried into ReWired’s public-facing events, including SoberFest, their signature event, and a Gatsby-inspired identity for their New Year’s Eve gala. Each piece gave the organisation another way to build awareness, rally support, and bring people into the mission.
GutterKing now shows up with the same level of quality people experience when the job is complete.
