Seaside Magazine
A refreshed identity for the Peninsula's community magazine.
Project Details
Visual strategy
Full brand identity
Publication updates
Pocket calendar
Overview
For more than two decades, Seaside has been telling the stories of the Saanich Peninsula. Local businesses, local people, local events, and the places that make this corner of Vancouver Island unique.
We partnered with the Seaside team to evolve the brand and create a more cohesive visual system across the magazine, digital platforms, annual calendar, merchandise, advertising, and community touchpoints.
The refreshed identity brought greater consistency, stronger recognition, and more room for the publication to grow while staying connected to the community it serves. The work extended from typography and colour through to editorial design, campaign concepts, merchandise, photography direction, and a wide range of print and digital applications.
The work gave Seaside a more cohesive visual presence across every touchpoint while preserving the familiarity readers had come to trust.
