GutterKing

Overview

GutterKing had earned a strong reputation through quality work, attention to detail, and a commitment to doing things properly. They needed an identity to keep pace with the reputation. 

We partnered with the team to create an identity that reflected the professionalism of the business and the standard of work happening on site every day. The new system brings clarity, consistency, and confidence across everything from vehicles and apparel to signage, business cards, and digital touchpoints.

The visual language takes cues from the industry itself. Strong forms, clean lines, and a straightforward approach that feels dependable and built to last. A refined colour palette and custom icon create a recognizable presence while supporting the company’s growth into new markets and services.

GutterKing now shows up with the same level of quality people experience when the job is complete.