Clark & Pattison has been protecting steel and concrete since 1952.

The Victoria company applies industrial coatings that guard those assets against corrosion. Their core people bring more than 200 years of combined industrial coating experience. In 2022, their 70th year, we partnered with the team to carry that depth of knowledge into a brand built for the years ahead.

BRINGING IT TO LIFE

The original brand held a lot of history, so we kept what mattered and built from there. Forest Green and white stayed. One theme guided the rest: attention to detail. Excellence, experience and quality, expressed with a steady hand.

We refined the wordmark into a clean serif, in one line and stacked versions, finished with an orange ampersand. A C&P icon covers small spaces like social profiles. We added Accent Orange for small graphic moments and a soft Cream for digital, and set headings in IvyPresto. Photography direction centres on textures, materials and scale. A 2022 brand book pulls it all together, with examples of the brand on a work van, hard hats, a hoodie and business cards.

Seventy years of experience, carried forward with care. Clear, confident and built to last, like the work itself.